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Plovdiv Plaza

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CHALLENGE

Plovdiv Plaza is a newly built mall in Plovdiv, Bulgaria. The management wanted to have footfall data as well as demographics data from day one of the mall’s operation. The mall has two street level entrances plus entrances in three parking levels.

SOLUTION

We installed 3D Alpha sensors for footfall counting on all levels of the mall as well as MAG devices for demographics on most entrances. The management hence knows the exact number of visitors that are in their premises at any given time, as well their gender and age group. Depending on the demographics of the visitors, the management can adjust their offers and maximize profit and conversion rate.

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