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Analytics

OPAP

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CHALLENGE

OPAP has thousands of stores around Greece and they vary in sizes. The management wanted to have insights from three flagship stores in Attica region. Apart from footfall data they want to know how visitors move inside the store, as well as their demographics.

SOLUTION

Since OPAP wanted as many KPIs as possible, in order to decide how to design and set up their stores, we deployed our full solution. Footfall at the entrances, anther footfall device for the VTL machines area as well as heat map devices, so we are able to monitor how the visitors move inside the store, which zones they visit and how much time they spend in each zone. Finally, we installed MAG at each store in order to get demographics data. We are able to see the gender and age group of the visitors.

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